I have this theory of anti-positioning in the market. What happens is that when you venture into a very crowded market, where everybody is using the same tactics, and the market thus becomes very saturated to enter into.
But then there is someone who brings the anti-positioning of what everybody else has taken. For example, the Whole Truth Food right? When every whey protein brand was just kind of selling protein without being very very truthful about it, this Whole Truth Food brand came into the picture, and they said that they will lead by trust because that's a market which has always been a little not very trustworthy.
The similar thing has happened with the insurance market. See how Ditto has positioned itself right? It has anti-positioned itself as the insurance market has always been salesy. They did the exact opposite of it right?
And that's what keeps doing in my head that in a crowded market, if you have to stand out as of today where everybody is building something, you have to do the anti part of it.
For example, why I think that the human writing will be so valuable in the future is because everybody can write a lot of stuff and sound like really really intellectual.
But the problem with AI writing is that it makes everything consistently mediocre. So the mediocrity is throughout the sentences. Where if you think about how our human writes, it usually has ups and downs. It's not mediocrely average to say the least. Right, it will have highs and lows. That's the reason why I feel the Paul Graham Blog will still be more valuable.