Building AI driven workflows for Product Marketing Managers
QBack stands for Quarterback. Product marketing managers are the people who arm a sales team, and what they hand over is deep dives, battlecards, testimonials.
The problem was assembly. A PMM works through a lot of scattered data before any of it becomes an asset a sales team can actually use.
I was the solo designer, working with two cofounders across tech and marketing. We built a workflow-driven web app and took the beta to 80+ people on the waitlist.
Research
Researching for this project involved going through the founders video calls with the prospects, reading up the design doc shared by them and consolidating all of it in my own doc.
And since, I hadn't really worked with a PMM before, I started lurking around reddit to get a gist of how a PMM thinks and what do that do.
What we did?
We made a workflow driven web app which enables PMMs to create sales assets in record time.
Selected Screens from the App
Competitors Overview
View and manage all your competitors in one place with detailed insights and analysis
Sales Call Management
Manage and analyze sales calls with automated insights and transcription
Competitor Deep Dive
Dive deep into individual competitor analysis with comprehensive data and insights
Impact
Beta Launch Success
We launched the beta version, got 80+ signups on our waitlist.
First Client
Signed our first client as Atlassian.
